Leveraging Integrated Corporate Affairs to Reopen a Mine
Situation
As the five-year anniversary of a significant mine incident and its associated legal findings approached, the Client had yet to publicly address the widely publicized environmental event. Over these years, the mine had invested tens of millions of dollars and collaborated closely with local First Nations partners to remediate the site. Additionally, the Client had dedicated extensive efforts to on-site restoration to re-open the mine, aiming to supply Canada’s economy with critical minerals and create well-paying jobs.
Due to the Client’s reticent approach and the current media landscape in Canada, non-factual information had come to dominate the narrative surrounding the incident. This misinformation had also influenced many government decision-makers. The Client now sought to share its story about the incident: highlighting the strength of its First Nations partnerships, showcasing world-class remediation efforts, and reaffirming its commitment to rebuilding the mine to support local employment and supply critical minerals.
Role
Integrated Corporate AffairsSolution
Support the Client in the successful rollout of an integrated corporate affairs strategy to achieve net-positive media coverage of the mine incident’s five-year anniversary and re-open the mine by offering both strategy development and tactics implementation in the following areas:
- Communications and Public Relations – designed and executed a pro-active social media campaign, including the build-out of a supportive online community; led a video and photo shoot for digital assets; designed and built a remediation website.
- Indigenous Relations – strengthened the relationship with key First Nations and acted as lead negotiator for renewed agreements.
- Government Relations – designed strategy and execution of subsidiary government relations efforts related to mine re-opening and environmental permitting processes.
- Community Relations – re-established relationship with local municipality who supported the mine’s efforts and contributions to the local economy.
Outcomes
Generated 10+ positive news stories about the remediation effort.
Established 3,000 new followers on social media and created a successful remediation website.
Signed renewed Participation Agreement with impacted First Nation.
Contributed to the successful re-open on the mine.
Meet the Sedgwick Team
Dedicated to providing our clients with the necessary expertise and actions.
Our Services
Looking at challenges holistically so that we can identify and find solutions to your primary risks of success.
Our Industries
Transforming projects impacting your field through strategic partnerships and specialized industry knowledge.